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Patty Berns, Graphic Designer, Teacher, Mentor

Patty Berns

As a CalArts BFA in Design alumnus, specializing in logos, lettering and publicity, I originated the concept and drawing for the highly successful 'California Raisins' advertising campaign, earning a Santa Barbara Ad Club Scholarship Award to CalArts. I am also a CalArts Wasserman Scholar.

 

Beginning my career at Image West computer animation as an Assistant Art Director, I honed expertise in real-time Scanimate analog animation, then transitioned to Universal Pictures as a Graphic Designer, crafting impactful movie posters, ad slicks, and publicity materials. My artistic journey continued at MCA Universal Music Group, where I collaborated with the vp Al Ebner publicity team, elevating renowned recording artists through innovative graphic design.

 

Driven by a passion for design and community, I launched a successful graphic design studio in Santa Barbara’s Historic Fithian Building, specializing in hand-drawn logos, print advertising, and publicity. Having children shifted my perspective, channeling my creative drive into a commitment to art education. I began by instructing studio art at Roosevelt Elementary, and now mentor young artists in Los Angeles, guiding them through portfolio creation, college preparedness, and scholarship acquisition.

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